Meet the Coaches

Dean Guzman - Head Winemaker, McClain Cellars

Dean’s winemaking journey kicked off at Central Coast Wine Services (CCWS) right after he ditched high school in ’97. Before that, he was flipping burgers and sautéing veggies at “Chef Ricks,” a hotspot for local winemakers. That gig lit the fuse for his wine obsession. His grandpa, a hardcore wine collector, was also a huge influence. As a kid, Dean watched him pick out special bottles from his custom-built wine cellar for family dinners. When grandpa passed in ’96, Dean inherited his killer wine stash and a burning passion for...
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Jason McClain - Managing Partner | Winery Academy

Whether it be a start up for an online community or establishing new technology for a vending business, bringing all of my talents together to develop a strategy is what I enjoy the most. As an expert with 50,000 hours in marketing strategy, online software solutions, business strategy, search engine marketing, pay per click & email marketing, website development, employment relations, contract structure & law, trademarks, branding, printing, radio, TV and movie theater media buying, Jason loves to build companies. He lives in Southern California and is happily married to...
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Vito La Fata - Partner | Winery Academy

Vito La Fata, has been a serial entrepreneur for 19 years. Having built six multiple six & seven figure brands since 2005. Vito has been an international presenter since 2011 and is considered a seasoned and trusted expert in his field, having established a presence in the online coaching industry. Vito and his wife, Anna have built companies in health, wellness, business coaching, high performance training, travel experiences and now wine. Together they took their dream of a wine brand, from vines to a multiple six figure luxury lounge in...
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