Authority building requires you to be mindful of two key groups among your competition: the know-nothings and the know-it-alls. And neither one are all that easy to take on. Allow us to explain. The Know-Nothings are tough to beat because… Know-nothings, on the surface, may seem easy to defeat, and they are in the sense that they beat each other with surface-level content and the insight of Captain Obvious. However, they create a roadblock for you in the sheer volume of content that they pump out. This “echo chamber” may... Read More