Winery Academy · Est. 2022
On-demand courses taught by working vintners: the business, the brand, the licensing and the selling. Create a free account and start the Boot Camp today.
A school, not a wine shop. No experience needed and nothing to buy to begin.
How it works
The gap between having a great wine and running a great wine business is where most new owners get stuck. The Academy is built to close it.
Two minutes, no card. Your student campus opens straight away.
4 lessons (42 min) on why you're doing this and how to build the house your brand will live in. Free.
One membership opens every course, every masterclass and the Path to Freedom series.
When you're ready to produce, the Virtual Winery program at McClain Cellars builds it with you.
What's inside
Every course is taught by people running wine businesses today.
The courses every student works through, in order.
Focused sessions on one topic each: compliance, inventory, clubs, events, wholesale and more.
Bonus series: mission, mindset, motivation, money and manifestation.
New here? Start with the Boot Camp.The Boot Camp: Start Your Winery. 4 lessons, 42 min, free with an account.
See the Boot CampMembership
No per-course fees. Choose how you'd like to be billed: monthly, every three months, every six months or yearly.
Bonus series · The Path to Freedom
It is impossible to get the results you want without first having a path and a plan to get there. 27 sessions with Jason McClain, included with membership.
“Unless the path you are on is in alignment with your true destiny, you will always find yourself struggling to get ahead. Create a life worth living. Create a business worth building.”
Jason McClain, Founder
Start with why. A business out of line with your purpose will always struggle.
Build the belief that you can get from where you are to where you want to be.
Keep going when times get rough, right up to the brink of real money.
Only then, the money: cash flow, profit and a strong financial future.
Turn the vision into a brand, a business and a legacy.
Faculty
Your instructors own and run working wine brands. What they teach is what they do on Monday morning.
From classroom to cellar
The Academy teaches you to build the brand. When you're ready to make the wine, the Virtual Winery program at McClain Cellars handles bulk wine, custom crush, label design and fulfilment.
Winery Academy is a school. We don't sell wine; we teach you how to build a business that does.
Explore the Virtual WineryCreate your account in two minutes and begin with the Boot Camp. No card needed.
