The effort to build your client list is what will keep your business going through good times and bad. It isn’t the type of thing that ever allows you to rest on your laurels as any person or entity focused on business growth can tell you.

That doesn’t mean it has to be an arduous undertaking, however. In fact, building client list signees can be one of the most enjoyable parts of your job because it means other people can see the value in what you’re doing, and what better validation is there than that!

To help you achieve business success in this particular area, here are some smart business tips for growing your clientele day after day.

1. Do Email Marketing the Right Way.

Some of the most valuable email marketing tips we’ve ever heard had little to do with actual email marketing success tools and resources — though those are important if you value your quality of life — but more to do with the content that you’re offering to your clients. Email marketing tools like MailChimp might allow you to automate much of the heavy lifting, but they won’t do anything to help you create a message that works.

That’s why, when it comes to doing email marketing the right way, we suggest two things: 1) don’t message anyone on your list unless you have something of value to share; and 2) keep frequent contact with them.

If you did a Venn diagram of those two points, then you would see the “sweet spot” is being able to deliver quality content often to the people who valued you enough to share their email addresses. That doesn’t mean you should always be selling either. Quite the contrary. It means that you should give them content that will make their lives easier or provide some type of unique and useful insight each time that you reach out to them without expecting anything in return.

2. Leverage Your Existing Clients. 

What better way to gain new clients than to start with your existing clientele. If you build the type of product or service that under-promises and over-delivers, then it will be easy to create client-fans, who are more than happy to spread the word to the circles in which they travel.

This gives you a leg up on the competition, reduces acquisition costs, and ensures that you get new clients who are a lot like your existing ones. (Usually a good thing if you like the types of people with whom you’re doing business.)

3. Use the 100 Points of Light Method.

Each day try to put out 100 forms of communication that shed light on your business or talent in varying degrees of focus. This may sound difficult to do, but it’s much easier when you consider technological convenience and the ease of communication in the 21st Century.

One form of communication may be something as simple as a tweet or something as complex as a 2,000-word blog post or 10-minute how-to video. It could be a message to a business contact on LinkedIn, a personalized email designed to attract new business, or a value-added email to 100 of your most valued clients.

Start thinking about how you can increase your communication outreach efforts and try to incorporate 100 each day; then pause and see how you’re doing after about a month.

While these three smart business tips will not convert leads to clients automatically, they will put you in a position to succeed. What are some problems you’re running into in the struggle for more clients? Sound off in the comments section below.