It’s no big secret human beings use their emotions to make purchasing decisions more than they do their logic. In fact, ISPO News ran a January 2015 report in which it was revealed that 90 percent of the time, humans are making their purchasing decisions via the subconscious mind. “A major part of our brain is busy with automatic processes, not conscious thinking. A lot of emotions and less cognitive activities happen,” said behavioral economist George Loewenstein, adding that brains run on “autopilot, despite making us believe we know what... Read More

Authority building requires you to be mindful of two key groups among your competition: the know-nothings and the know-it-alls. And neither one are all that easy to take on. Allow us to explain. The Know-Nothings are tough to beat because… Know-nothings, on the surface, may seem easy to defeat, and they are in the sense that they beat each other with surface-level content and the insight of Captain Obvious. However, they create a roadblock for you in the sheer volume of content that they pump out. This “echo chamber” may... Read More

Launching a startup company is exciting at first, but whether it stays that way depends on how much homework you’ve done ahead of time. Without proper planning, it can turn horrifying pretty quickly. You don’t want to be one of many businesses that start each year with a dream only to crash and burn six months later. That’s why we’ve put together the following five essentials that every startup company needs for success. These are non-negotiable. Let’s get started! 1. A Clear Vision Vision is so much more than a... Read More

What No One Tells You You read all the books on entrepreneurship.  You followed blogs that celebrate the freedom of working for yourself, and finally decided to take the jump to start your own business. However, what those articles and books don't talk about is that after the enthusiasm wears off the long slow grind begins.  It becomes hard.  You wonder if you'll ever reach your goal.  You question whether this was a good idea. Good Enough It's during this time when progress is slow and hard, it's easy to... Read More

There are many effective ways of reaching out to your audience. While it may seem like a good idea to try each one and beat your competitors to it, it might be a good idea to avoid the trend chasing. In other words, just because something DOES work, DOESN’T mean you should be doing it.  Search engine optimization (SEO), social media campaigns, pay-per-click, retargeting ads, mobile marketing — all of these things can be effective, but you have to be smart about how you approach them. Here’s how you can... Read More