Meet Jason
Founder of McClain Cellars and Winery Academy, Jason is a true entrepreneur with a strong understanding of technology, creativity, marketing, sales and online strategy. With broad experience in every part of the web as it relates to revenue channels, marketing solutions and new technology, he enjoys developing new concepts and virtual ideas that have a global impact.
Whether it is a start-up for an online community or new technology for a vending business, bringing all of his talents together to develop a strategy is what he enjoys most. With 50,000 hours in marketing strategy, online software solutions, business strategy, search engine marketing, pay-per-click and email marketing, website development, employment relations, contract structure and law, trademarks, branding, printing, and radio, TV and movie-theater media buying, Jason loves to build companies.
He lives in Southern California and has been happily married to his wife, Sofia, for more than 20 years. Together they are raising three daughters, and are constantly teaching them to be strong and live for their dreams.
Courses with Jason
The Boot Camp
Where every student starts. Why you are doing this, and how to build the house your wine brand will live in.
4 lessons · 42 min · Jason McClain
Establishing the Why
The story behind McClain Cellars, and the exercise that asks you to write down your own why, history and mission.
1 lesson · 28 min · Jason McClain
Launching Your Brand
How to host your launch event, from your story and first guest list to the pour and the follow-up, and the website settings to finish before your store goes live.
2 lessons · 43 min · Jason McClain, Vito La Fata
A Vintner's Thoughts
Jason McClain interviews Vito La Fata about building La Fata Cellars, from a few acres of vineyard to a brand with its own tasting room, and the lessons and mistakes along the way.
1 lesson · 1 hr 17 min · Jason McClain, Vito La Fata
One Platform, Your Whole Business
A walkthrough of the all-in-one software platform built from McClain Cellars' own operations, covering club management, marketing automation, wine sourcing, events and analytics.
1 lesson · 45 min · Jason McClain
The $1,000 Revenue Machine & First Sips
A session on a new brand's first revenue steps: a varied portfolio and club tiers, free 'First Sips' tastings at home or with partner venues, corporate bottles, and pricing for margin.
1 lesson · 30 min · Jason McClain
Mission: Find Your True Business Purpose
Start with why. A business out of line with your purpose will always struggle.
6 lessons · 1 hr 19 min · Jason McClain
Mindset: The Winning Vintner Mindset
Build the belief that you can get from where you are to where you want to be.
9 lessons · 2 hr 4 min · Jason McClain
Motivation: Build Unstoppable Drive
Keep going when times get rough, right up to the brink of real money.
4 lessons · 1 hr 6 min · Jason McClain
Money: Make Money Work for You
Cash, profit and why start-ups fail, once the mission, mindset and motivation are in place.
5 lessons · 54 min · Jason McClain
Manifestation: Getting Tomorrow's Life Today
Turn the vision into a brand, a business and a legacy.
1 lesson · 9 min · Jason McClain
Path to Freedom: Live Session Replays
Two full-length live sessions from the original Insider Success program.
2 lessons · 3 hr 10 min · Jason McClain
Start free today.
Create your account in two minutes and begin with the Boot Camp. No card needed.