The Boot Camp

Lessons

1. 01Welcome to the Boot CampJason McClain introduces the Winery Academy Boot Camp, a short crash course on the fundamentals to understand before starting a wine brand.4 min
2. 02Start Your WineryJason McClain introduces the Winery Academy program and sets out its goals for students starting a wine brand.6 min
3. 03Why Are You Doing This?Jason McClain explains why defining your 'why' is the first step in building a wine brand, shares his own, and sets three starting assignments.13 min
4. 04Build the HouseJason McClain uses building a house and flying a plane as metaphors for planning a wine business.19 min

Taught by

Jason McClain