The two things you want out of your online business are something that makes visitors click and convert. In theory, if this is something you’ve been struggling with, there are only two things that could be wrong at-most.

First of all, if they’re not clicking, then you clearly are not presenting them with a strong enough call-to-action. Secondly, if they’re clicking but not converting, then the benefits that you’re offering upon conversion are not strong enough to get them to take the next step.

By working on both of these areas, you can dramatically improve the chances of a visitor clicking and converting. Let’s look at this in practice.

1. Start with designing your landing page’s call-to-action button.

When designing the CTA button for your landing page, you want to answer a few key questions: a) What do I want my visitors to do? Not just “to click the button,” but what specific offer do I want them to accept? b) How can I distinguish the call-to-action button from other clickable links that may be on the page? c) How well does the CTA button complement the rest of the design choices on the page?

2. Build color and contrast.

You want the CTA button to accomplish two things by design: a) to create deep contrast with the rest of the color choices on the page; and b) to receive the bolder of those two color choices. By doing so, you will make it more easily stand out.

3. Make it easy to find. 

Don’t get creative when it comes to page placement for your CTA button. Place it where it is the most obvious and easiest to notice. This usually means directly after text or alongside it. That said, try to ensure that your visitors don’t have to do a lot of scrolling to locate it.

4. Make it the biggest link on the page.

A call-to-action button that is smaller than other links will send the wrong message. Visitors are just naturally drawn to the biggest clickable link on the page when they are ready to take action, so respect the visual hierarchy of web design, and give it more real estate.

5. Incorporate a ticking clock.

Even though more people are getting wise to the ticking clock — that “for a limited time” urgency that so many offers have nowadays — data shows that it is still effective in getting people to respond to whatever it is you are offering them. Therefore, when crafting your call-to-action, make sure there is some kind of “urgency” immediately surrounding it. And to add more weight to it, don’t do what so many people these days do and make the offer available forever as a “limited time only” deal. Change things up, take it down, tweak it to form a new offer. Just don’t reuse old offers. By practicing what you preach, people will take your efforts to create a sense of urgency seriously.

By mixing all of these attributes into your call-to-action button and landing page design, you can incorporate the many ways that the offer will benefit from your subscribers in a clear, concise manner that gets people to click and convert. Good luck as you put this into practice!