About this course
Liquor License Basics explains the main license options for a California wine brand, with a focus on the 02 winegrower's license and the 1720 license. You'll learn what each license lets you do, what it doesn't, and what it costs, so you can pick the path that fits your business.
The course covers the 02 in detail. It lets you turn grapes into wine, sell wholesale and retail, and pour for guests. You can hold one without your own facility through an alternating proprietorship (AP) agreement with a host winery. You'll also see how an 02 lets you open up to two California tasting rooms, and why staff who serve guests need Responsible Beverage Service (RBS) certification.
You'll then look at the 1720. It lets you buy wine under your brand from an 02 holder and sell it by mail, phone or internet, but it does not let you pour. A 1720 holder must also sell to retailers at least every 45 days to stay compliant. Finally, you'll compare costs. An 02 runs about $4,500 and a 1720 about $5,000 to $6,000 upfront, but the 02 costs more in reporting as you expand to more states.
This course is for business owners building a wine brand in California who need a clear, practical comparison before choosing a license.
Lessons
- 01Liquor License Options in California: The 02, the 1720, and Restaurant LicensesLearn the main liquor license options for launching a wine brand in California: the 02 wine grower's license, the 1720 combination license, and restaurant licenses such as the Type 41 and Type 47. You will see what each license allows, what it restricts, and roughly what it costs. This matters because your license choice shapes whether you can pour wine for guests, open tasting rooms, sell wholesale or online, and expand to other states.23 min
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