Virtual Winery Crash Course

Lessons

1. 01Welcome to Winery Academy & the Virtual Winery Program Free previewA short welcome from Vito La Fata, with the first things to do.3 min
2. 02Program OverviewAn overview of the Virtual Winery Crash Course and its three goals for the build phase: establish the brand, design a path to profit, and build a founders club.5 min
3. 03How to Choose Wines for Your CollectionVito La Fata explains how to decide how many wines, and which ones, to launch with, using a 'growth matrix' and national sales trends rather than personal preference.17 min
4. 04How to Taste Your Wine SamplesVito and Anna La Fata demonstrate how to taste through a set of wine samples so you can choose wines for a brand, a corporate gift or an event.10 min
5. 05Core Brand Marketing: Your Vision & StoryVito and Anna La Fata explain why a clear vision and story are the foundation of a wine brand's culture and marketing, and set the homework of drafting your own.10 min
6. 06How to Name Your Wine BrandVito and Anna La Fata share prompts for naming your wine brand so that the name ties back to the vision and story you have already defined.6 min
7. 07Creating Your Wine Bottle NamesVito and Anna La Fata show how to brainstorm a name, and a short back-label story, for each wine in your collection.7 min
8. 08Pricing & Selling Your WineVito La Fata walks through setting retail prices that earn a profit, based on market price ranges, cost of goods and the customer you want to reach.16 min
9. 094 Critical Things When Partnering With a Wine CompanyFour things to look for in a company that helps you build a wine brand.5 min

Taught by

Vito La Fata